The flavors from VELO which expired in 2023

In the dynamic landscape of nicotine alternatives, VELO, the innovative snus brand from British American Tobacco (BAT), bid farewell to several of its beloved flavors in 2023. These flavors, once staples in the VELO lineup, had garnered a loyal following among users. Among the discontinued flavors were VELO Creamy Coffee Mini, VELO Royal Tea, VELO Spicy Pineapple Stark, VELO Wild Lavender, and VELO Winter Chill X-Strong. Although these flavors are no longer available, VELO continued to reinforce its market position by introducing new and exciting alternatives such as VELO Humble Spearmint Mini and VELO Icy Berries Stark.

A Closer Look at VELO's Former Flavors

Each retired flavor possessed its own unique character and had contributed to shaping VELO's flavor profile. Here's a brief overview of the flavors that are no longer available:

VELO Creamy Coffee Mini: A robust blend reminiscent of a warm cup of coffee.

VELO Royal Tea: A floral tribute to the classic aromas of black tea.

VELO Spicy Pineapple: A tropical adventure with a hint of chili heat.

VELO Wild Lavender: A fragrant journey through herb gardens.

VELO Winter Chill X-Strong: A refreshing menthol experience with sweet undertones.

VELO's Progress and Growth

Formerly known as Lyft, VELO has been a trailblazer in tobacco-free nicotine products since its launch in Sweden in 2022. The brand now offers over 20 flavors in 9 different strengths, amounting to a total of 32 unique variants of white snus. These white nicotine pouches are made with cellulose from pine, sweeteners, flavors, water, and nicotine. To promote sustainability, VELO launched its first refill kit, the VELO Reuse & Refill Kit, in the fall of 2023.

New Flavors from VELO in 2023

While some flavors exited the lineup, new options were also introduced. Some of the most anticipated flavors included Cinnamon Flame, Frozen Cloudberry, Nutty Virginia, Punchy Lime, and Icy Berries.

New Names and Designs for VELO's White Snus in 2024

In week 2 of 2024, VELO will unveil new names and an updated design for its white snus. To stay updated on these changes, keep an eye out for Snuskuriren's comprehensive review of VELO's new names and design.

What is VELO?

VELO, formerly known as Lyft, is a white snus, also known as nicotine pouches, without tobacco. These white pouches are flavored and contain nicotine. Note that this does not apply to VELO Zero, which is entirely tobacco- and nicotine-free.

The Future Looks Bright for VELO

While the flavors from VELO that expired in 2023 leave behind a part of their legacy, the future of VELO's flavor universe appears bright with new innovations and exciting flavor experiences on the horizon.